Which one to pursue?
Understanding human behavior, being the core of psychology, makes it powerful in solving real-world challenges. Psychology offers valuable insights for addressing mental health, workplace dynamics, and societal issues. However, for students who want to pursue a career in this field, choosing between general psychology and applied psychology programs is a critical decision.
In this article, we will compare general and applied psychology. We will also explore their key subjects, career paths, and pros and cons to help aspiring professionals gain a clearer understanding of which specialization aligns best with their career aspirations.
What is General Psychology?
General psychology is the scientific study of human thoughts, emotions, and behaviors. It examines how people perceive, think, and respond to their environments. It also covers cognitive processes, emotional regulation, social interactions, and mental health. This field provides valuable insights into understanding typical and atypical behaviors across different stages of life.
Programs in general psychology equip students with critical thinking, research, and analytical skills. Students learn to interpret human behavior and apply problem-solving techniques through coursework in experimental methods, data analysis, and psychological theory.
This psychology degree opens up numerous career paths by applying insights into human behavior and mental processes. These are some of the careers to consider with this psychology degree:
- Academic Researchers. Academic researchers study psychological phenomena through experiments, surveys, and other research methods. They contribute valuable insights to the field by publishing their findings in journals and presenting at conferences.
- Counselors. These professionals provide support to individuals, couples, and families facing mental health challenges, relationship issues, or life transitions. They help clients develop coping strategies and improve their well-being by using therapeutic techniques. They also need licensing and specialized training for clinical practice.
- Human Resources Specialists. Human resources specialists apply psychological principles to recruitment, employee training, performance management, and workplace culture development. Their understanding of motivation, behavior, and communication helps organizations create productive and inclusive work environments. With a background in psychology, they can resolve conflicts and deliver employee satisfaction.
What is applied psychology?
Applied psychology is the practical application of psychological theories, principles, and research to solve real-world problems. It uses insights from general psychology to enhance individual and community well-being. Applied psychologists work on practical issues such as improving workplace productivity, supporting mental health, promoting healthy behaviors, and contributing to legal decision-making.
Programs in this type of psychology degree provide students with a strong foundation in research methods, psychological assessment, and evidence-based interventions. This psychology degree’s coursework covers specialized areas like health psychology, forensic psychology, and industrial-organizational psychology. Students learn to apply psychological knowledge to address challenges in individual and organizational contexts.
Below are some of the careers graduates can pursue upon completing this psychology degree:
- Industrial-Organizational Psychologists. Industrial-organizational psychologists apply psychological principles to workplace challenges. They focus on enhancing employee performance, leadership development, and organizational effectiveness. They also conduct assessments, design training programs, and implement strategies to improve productivity and job satisfaction.
- Health Psychologists. These professionals study how psychological, social, and behavioral factors influence physical health and illness. They provide counseling, develop intervention programs, and support patients in managing chronic conditions and adopting healthier behaviors.
- Human Factors Specialists. Human factors specialists apply psychology to optimize product, system, and environment design for better user experience and safety. They analyze human behavior and cognitive abilities to create intuitive and efficient technologies.
Comparing General and Applied Psychology: Pros & Cons
While both general psychology and applied psychology fall under the field of psychology, each has its advantages and disadvantages. If you are unsure which path to pursue, consider the following factors to help align your career goals and educational preferences with the right choice.
Pros & Cons of General Psychology
A general psychology degree has the following pros:
- Broad Knowledge Base. This psychology degree offers a comprehensive understanding of human behavior that fosters critical thinking and problem-solving skills.
- Versatile Career Options. As mentioned, graduates can explore roles in counseling, human resources, social work, or market research.
- Foundation for Advanced Study. This degree serves as a strong base for pursuing specialized graduate programs in fields like clinical or industrial-organizational psychology.
While this degree has advantages, it also comes with these drawbacks:
- Lower Earning Potential. Compared to specialized fields, entry-level positions often offer modest salaries.
- Graduate Degree Requirement. Advancing in psychology careers typically requires further education and certifications.
Pros and Cons of Applied Psychology
Applied psychology stands out from a general psychology degree with these positive attributes:
- Direct Real-World Impact. This psychology degree focuses on solving tangible issues in fields like healthcare, business, and education.
- Higher Earning Potential. Specialized roles, particularly in industrial-organizational or forensic psychology, often offer competitive salaries. According to US BLS, industrial-organizational psychologists can earn an average annual salary of $147,420, while general psychologists make around $117,750.
- Diverse Career Opportunities. Applied psychologists work in a range of sectors, including healthcare, law enforcement, and corporate consulting.
Meanwhile, pursuing this psychology degree may involve the following disadvantages:
- Specialization Requirement. This psychology degree requires a focused career path and often additional certifications or advanced degrees that limit flexibility.
- Emotional Challenges. Roles in this psychology may involve working with individuals facing trauma or mental health struggles, which can lead to emotional strain.
How to Choose Which Psychology Program to Pursue
Choosing between a general or an applied psychology program will shape your academic experience and career path. Each option offers distinct advantages and challenges, and the right choice will depend on your goals and strengths. Consider the following factors to help you make a more informed decision:
Personal Interests
Your passion and curiosity about human behavior can help guide your choice. If you enjoy exploring psychological theories, understanding cognitive processes, and conducting research, a general psychology degree may be a perfect fit. It offers a broad perspective on mental processes and behavior that will encourage your curiosity and analytical thinking.
On the other hand, if you are more inclined to solve practical problems and apply psychological principles to real-world scenarios, applied psychology might be the better choice. This field allows you to directly impact individuals, organizations, and communities. Careers in this psychology degree often involve developing interventions, consulting businesses, or improving healthcare outcomes.
Career Goals
When choosing a psychology program, look beyond the degree itself and consider your desired career path. General psychology graduates have flexibility. They can work in diverse fields like counseling, social work, education, and human resources. This psychology degree also serves as a solid foundation for those planning to pursue advanced studies in specialized areas.
For those interested in behavioral analysis, pursuing BCBA master’s programs online can lead to impactful careers supporting individuals with developmental and behavioral challenges. Applied psychology programs are also ideal for those seeking focused roles in specific industries. Examples of these are industrial-organizational psychologists who enhance workplace productivity or health psychologists who help patients manage chronic illnesses. Specialized roles in this psychology degree often come with higher earning potential and opportunities for direct impact.
Educational Commitment
Think about your willingness to pursue further education. A general psychology bachelor’s degree is typically sufficient for entry-level roles. However, advanced positions in clinical, counseling, or research psychology, often require graduate-level education. If you are enthusiastic about conducting research or teaching, further studies can be rewarding.
In contrast, applied psychology degrees often demand a more structured academic path with additional certifications or graduate education, depending on the field. Health psychologists, for instance, typically need a doctoral degree and licensure for clinical practice. Be prepared for this commitment if you wish to work in this psychology degree’s specialized roles.
Job Market Demand and Salary Expectations
The job market can also influence your decision. Careers in psychology are diverse, with general psychology graduates often finding opportunities in education, human resources, and community services. While the earning potential at the bachelor’s level may be moderate, further qualifications can lead to higher salaries and expanded career prospects.
In contrast, applied psychology careers generally offer competitive salaries, as we have mentioned in fields like industrial-organizational psychology and human factors research. The demand for applied psychologists remains strong across industries, particularly in healthcare, corporate settings, and government agencies. If financial stability and a specialized career are priorities, this psychology degree may provide a more lucrative path.
Solve Real-World Problems: Choose Between General or Applied Psychology
Choosing a degree is always a pivotal decision that will shape your future. Picking between a general or applied psychology program depends on your strengths. You must reflect on your goals and passions to make the right choice. Regardless of the path you choose, both fields provide opportunities to make a meaningful impact on society by enhancing mental health, improving workplace environments, and supporting overall well-being. Align your strengths with your educational journey today to be well-positioned to create positive change in the world.